Music Video
About the project
Nominee Best Post-Production at Prisma Awards 2024
A new chapter for Axel — and the first video marking his return.
A story about depression, and the fragile moment when inspiration starts to reappear.
At its center, a piano hangs in the air during a move — one of those cinematic symbols of instability.
If the piano moves, Axel moves with it; they are inseparable.
The video follows him as he finds the courage to create while standing on the edge of the abyss.
It’s about what pulls you out of a dark day in Buenos Aires — the gray, the weight, and that single spark that keeps you going.
For Axel and me, that spark is music, and it shines through in his art.
Client
Axel - Sony Music Spain
Production Company
Asalto
Services
Music Video
Year
2024
About the artist
Axel is one of the most recognized pop singer-songwriters in Latin America, known for his romantic lyricism and emotional honesty.
After a period of introspection and personal challenge, El Motivo marks a turning point — a vulnerable return to creation and stage.
Throughout his career, Axel’s music has been a refuge for millions, and here it becomes his own.
Working together meant translating that inner process into a single, suspended image: an artist held between gravity and grace, rediscovering his voice through sound.
