Axel "Vuelve"

Axel "Vuelve"

Video Direction

About the project

This video tells a romantic story of idealized love, portrayed by a pair of hands in a miniature set. The hands meet, flirt, deepen their connection, and go through different stages. All of this is framed by the nostalgic memory of an afternoon in the park—the kind that makes you want to relive it all. Sometimes, saying "Come back" feels like throwing a boomerang that never returns. In the end, you realize that if it doesn’t come back, that’s okay too.

To create this video, we built a puppet-like set. We choreographed movements to create the illusion of the camera moving or entering a box. To simulate moving clouds and achieve the effect of camera motion, we designed a rail system. We also made the strings visible to highlight the theatricality inherent in memories.

The story is told from Axel's perspective, and the protagonists are two performers specializing in hand dancing. Bringing this story to life was a challenge, especially since the entire shoot was completed in a single day.

Client

Axel - Sony Music Spain

Production Company

Asalto

Services

Video Direction

Year

2024

About the artist

Axel is one of Latin America’s most beloved pop singer-songwriters, known for his heartfelt lyrics and unmistakable sincerity.
Over the past two decades, his music has become part of the emotional landscape of an entire generation — songs that speak of love, hope, and resilience.
After a period of personal transformation, he returned to his craft with a renewed sense of purpose, channeling vulnerability as creative strength.
In this new chapter, Axel’s voice feels closer, warmer — an artist rediscovering light after silence.