Music Video
About the project
In Quiero Tengo, Benito Cerati and I developed a concept that merges humor with the physical language of clown performance.
The video acts as a social satire — a playful yet sharp commentary on the obsession with consumerism that runs through third-world societies, all set against the surreal backdrop of an imagined solar storm.
Benito embodies a dark, cartoonish figure caught in this absurd universe, while GURISE appears as the distant friend offering honest advice.
Visually, we drew inspiration from early-2000s Argentine summer commercials and the bright, slightly deranged aesthetics of industrial pop design — turning nostalgia into critique.
Client
Benito Cerati - Sony Music
Production Company
Yarará
Services
Music Video
Year
2024
About the artist
With Quiero Tengo, Benito Cerati continues expanding the world of Viva la Devolución, blending irony, performance, and emotional intelligence.
As the son of Gustavo Cerati —frontman of Soda Stereo and one of Latin America’s most influential musicians—, Benito inherited a deep sense of sound and production, but his voice is unmistakably his own: self-aware, provocative, and human.
His collaboration with GURISE (my side music project) opens a new layer of dialogue — one that mixes theatrical playfulness with social observation.
Together, Benito and GURISE turn pop into performance and humor into reflection — a shared act of creative rebellion.
