Music Video
About the project
This video is part of a larger visual system created for Benito Cerati’s album ¡Viva la Devolución!
We played with the early-2000s idea of a “technological future” — cold, blue, and sterile — and made it a nightmare.
The concept was simple: the band performing together playing in the matrix.
A document of the new sound Benito is building with his musicians — real connection, live energy, and a touch of irony about the world we live in.
Client
Benito Cerati - Sony Music
Production Company
Yarará
Services
Music Video
Year
2024
About the artist
Benito Cerati is entering a new chapter — more grounded, confident, and musically present.
After years of experimenting with technology and concept-driven projects, he’s now embracing the human side of performance.
The son of Gustavo Cerati —one of Latin America’s most influential artists—, he grew up surrounded by production and sound, developing a precise ear and a deep curiosity for craft.
In this stage of his career, Benito is less interested in perfection and more in truth — in the kind of imperfection that makes music breathe.
