360º brand strategy, visual identity, logo, social media content
About the project
I directed a team to develop the brand strategy, visual identity, and social media content for Cefér, a new label of timeless handbags and accessories.
The challenge was to create a brand with urban attitude, handcrafted sophistication, and a contemporary aesthetic built to last.
Through insight research and client interviews, we explored the emotional connection people have with their bags. This led to the concept “Classics of the Future,” capturing Cefér’s essence: unique, versatile pieces with strong personality.
Client
Cefér
Agency
Waleco
Production Company
Yarará
Services
360º brand strategy, visual identity, logo, social media content
Year
2019
About the client
Cefér is a brand of timeless, handcrafted handbags, made with high-quality materials.
It blends design, functionality, and avant-garde style, creating accessories that go beyond trends and stay with you for years to come.
Expansive Brand Art
To expand the brand’s visual universe beyond the main campaign, we created a series of brand art extensions for social media— visual pieces that gave the identity a more creative and psychedelic edge.
Through collage and mixed media, we explored ideas of Classics from the Future, urban life, and playful visual jokes inspired by the designs themselves.
The goal was to let the brand speak its own visual language — spontaneous, cultural, and original.