I was one of eleven young Latin American directors selected to co-direct a Coca-Cola commercial alongside Andy Fogwill, the internationally renowned director.
The campaign, titled Destapá tu Efervescencia, invited us to bring fresh creative voices — reinterpreting global branding through local, youthful expression.
We worked on Destapá tu Efervescencia, Pies en el Aire, and other pieces, as well as supporting content such as documentaries and digital activations — all united by a core narrative of effervescence, optimism, and generational voice.
The project became both a collaboration and a statement: a new wave of Latin American talent shaping how global brands connect with emotion and authenticity.

Press:
LatinSpots