Music Video Direction
About the project
Filmed right after the first wave of lockdowns, Lobo is a post-quarantine piece about confinement, repetition, and lucid nightmares.
Loops, mirrors, and subtle dissonance build a visual language of isolation — where every gesture echoes back on itself.
The video reflects that mental residue left after stillness: when time bends and the mind becomes its own labyrinth.
A portrait of inertia and awakening, caught somewhere between fear and fascination.
Client
Juku Ares
Production Company
Yarará
Services
Music Video Direction
Year
2020
About the artist
Julián “Juku” Ares is an Argentine singer, songwriter, and producer who started out as a member of the band Nidos.
Over the years, he has produced work for artists like Lea Lopatín and even the band Turf.
After Nidos disbanded in 2019, Juku stepped into his solo career with a strong identity as a “cancionero” — someone committed first to songwriting and performance.
He blends organic rock roots with emotional lyricism and retains a devotion to authenticity — he insists on writing songs above all else.