I directed a team to develop the brand strategy, visual identity, and social media content for Cefér, a new label of timeless handbags and accessories.
The challenge was to create a brand with urban attitude, handcrafted sophistication, and a contemporary aesthetic built to last.

Through insight research and client interviews, we explored the emotional connection people have with their bags. This led to the concept “Classics of the Future,” capturing Cefér’s essence: unique, versatile pieces with strong personality.