FICSUR – International Film Festival of the South
Brand Identity
About the project
The identity system was designed to adapt across multiple contexts — screenings, press, industry, and cultural programs — maintaining consistency and flexibility. The result is a living brand — institutional yet original — representing cinema festivals as lighthouses.
Client
Ficsur Film Festival
Agency
Waleco
Production Company
Yarará
Services
Brand Identity
Year
2019
About the client
I developed the institutional identity, branding system, and campaign spot for its 2019 edition, aiming to create a strong, inclusive brand that reflects the festival’s vision.
The graphic language draws from the concept of integration: colors, shapes, and symbols connecting diverse geographies through one shared perspective — the Southern gaze.