Comprehensive creative direction for La Lá — a project where humor and tragedy deliberately coexist.
Marilina wrote a playful, almost TikTok-like song as a conscious attempt to avoid speaking about darker experiences.
The irony is embedded in the lyrics, and we chose to bring that contrast to life visually.
The concept draws from the childlike world of puppet shows — reimagined with tragic humor and an adult undertone.
Colorful, naive aesthetics become a distorted mirror of repression and self-irony.
The project included directing the music video (watch the full video on YouTube) and designing the single’s cover art, both conceived as one cohesive visual statement.